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The Arts Incubator

Winnipeg, Manitoba

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Embracing AI and 3D Storytelling in Digital Spaces

Discover the future of art creation with our Fall and Winter 2025 program in Winnipeg, focusing on 3D storytelling and digital skills for innovative artists.
The Arts Incubator - Winnipeg January 10, 2025
Exploring the new frontier of 3D storytelling with THREE.js, where art becomes an interactive journey. Through collaboration and innovation, we’re shaping digital environments that invite viewers to step inside and experience the story in a whole new way.

Exploring the new frontier of 3D storytelling with THREE.js, where art becomes an interactive journey. Through collaboration and innovation, we’re shaping digital environments that invite viewers to step inside and experience the story in a whole new way.

This week, we’re stepping into a new frontier of art creation—3D storytelling. As artists, we’re often looking for ways to make our work more dynamic, interactive, and alive. With THREE.js, we’re learning how to create digital environments where the viewer isn’t just a passive observer, but an active participant in the experience. This isn’t just about rendering images in 3D—it’s about crafting spaces where the art surrounds you, engages you, and invites you to explore.

In traditional arts, such as theater, film, and literature, the audience typically consumes a static form of content. However, in this project, the audience will be invited to co-create the art with AI by interacting with the narrative, influencing the environment, and experiencing the story in a way that is personalized to them. This interaction is intended to deepen the emotional connection a viewer has with the work while highlighting the artistic value of immersive and interactive experiences. The ability to shape a story or environment through user input reflects a more democratic form of art, where an artist’s work is open to interpretation and collaboration. We want to explore how these approaches can blur the lines between creator and audience, transforming a typical virtual gallery from a static exhibition space into a living artwork.

From a professional development perspective, this project is allowing for the development of essential skills in digital arts, particularly in virtual environments, interactive storytelling, and AI integration. The combination of programming with creative storytelling is increasingly important for modern digital artists, and this project provides a platform for exploring new ways of blending these disciplines. It also emphasizes the value of immersive technology—such as 3D graphics, lighting design, audio narration, music and real-time narrative control—in enhancing artistic experiences. These are the skills that will drive the future of virtual galleries, games, and other interactive digital experiences, where users are not just passive observers but active participants in an unfolding story.

In learning to bring 3D models to life, we’re diving into a new dimension of storytelling. The beauty of this tool is that it enables us to design and manipulate virtual spaces that feel as real and as interactive as any physical space. Through peer-to-peer learning, we’ve been sharing tips, solving problems, and bouncing ideas off each other. As we discover how to create responsive environments and control lighting, textures, and movement, we’re not just gaining technical skills; we’re learning to think about art in an entirely new way. This process is about more than just code; it’s about reimagining how we can use technology to tell deeper, more engaging stories that evolve in real time.

About our Winter 2025 program

Our fall and winter 2025 program in Winnipeg, Manitoba, is focused on exploring the intersection of digital skills, storytelling, creative entrepreneurship, and leadership in the arts. We’re dedicated to equipping artists with the tools and knowledge to navigate the evolving digital landscape, empowering them to bring their creative visions to life in new, innovative ways. This program is a space for collaboration and growth, where artists can sharpen their digital skills, explore the potential of emerging technologies, and build the leadership capabilities needed to drive their own creative ventures forward. This year’s program activities are supported by the OpenAI Researcher Access Program and the Manitoba Arts Council.

About the Author

The Arts Incubator - Winnipeg

The Arts Incubator - Winnipeg

Administrator

The Arts Incubator - Winnipeg is a participatory arts collective and living lab, based in Winnipeg, Manitoba and Northwestern Ontario. It's a space where innovation and creativity thrive. It's latest iteration was launched in 2021 with funding and support from the Canada Council for the Arts Digital Greenhouse. Today, working with students and faculty from the Minneapolis College of Art and Design, we fuse traditional and participatory media arts with artificial intelligence, music, storytelling and community-driven, land-based artist residencies to cultivate new voices and bold ideas. Whether through collaborative projects or immersive experiences, our small but vibrant community supports creators to explore, experiment, and connect. Join us at the intersection of artistry, technology, culture and community—where every moment is a new opportunity to create.

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Tags: 2024-5782 Manitoba Manitoba Artists Manitoba Arts Council Manitoba Arts Program OpenAI Researcher Access Program Winnipeg Manitoba

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MANITOBA ARTS PROGRAMS

This platform, our Winnipeg, Manitoba hub and programs have been made possible with support from the Manitoba Arts Council Indigenous 360 Program. We gratefully acknowledge their funding and support in making the work we do possible.

Manitoba Arts Council Indigenous 360 Program

ACKNOWLEDGEMENTS

The Arts Incubator was seeded and piloted with strategic arts innovation funding from the Canada Council for the Arts Digital Greenhouse. We thank them for their investment, supporting northern arts capacity building and bringing the arts to life.

Canada Council for the Arts Digital Greenhouse Logo

NORTHWESTERN ONTARIO ARTS PROGRAMS

This platform, our Northwestern Ontario hub and programs have been made possible with support from the Ontario Arts Council Multi and Inter-Arts Projects Program. We gratefully acknowledge their funding and support in making the work we do possible.

Ontario Arts Council Multi and Inter-Arts Projects Program
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