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Winnipeg, Manitoba

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  • Friday Fun: Getting creative with generative AI food photography
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Friday Fun: Getting creative with generative AI food photography

We're learning to generate virtual cheeseburgers and chicken burgers. We crafted various prompts and captions to highlight the visual appeal of these dishes and showcase the advanced AI tools used in generating high-quality images for marketing purposes.
Tony Eetak 2 Aug 2024
Explore the quality and freshness of our cheeseburger ingredients, visualized with the help of OpenAI's DALL-E 3. Taste the excellence in every image! Photo: Tony Eetak, Art Borups Corners Youth, Arts and Media.

Explore the quality and freshness of our cheeseburger ingredients, visualized with the help of OpenAI's DALL-E 3. Taste the excellence in every image! Photo: Tony Eetak, Art Borups Corners Youth, Arts and Media.

This year, thanks to Manitoba Agriculture, Agriculture and Agri-Food Canada, the Sustainable Canadian Agricultural Partnership and the Government of Canada’s Youth Employment Skills program, we’re learning about digital and data literacy for the food sector. Our mission? Communicate success stories! But it’s also about having fun with these amazing new AI tools and resources that have been provided to us thanks to the OpenAI Researcher Access Program! We’re learning so much!

Last weekend, we were concentrating on creating engaging food photography prompts using DALL-E 3 as part of our food literacy and entrepreneurship programming. This summer, one of our goals is to design and refine detailed prompts to generate high-quality, visually appealing images of food like cheeseburgers and other items.

Our project tries to schedule our activities on Fridays so that we can do more “fun” activities than just research and data all the time. And since we’ve had so much fun learning about generative AI and food advertising we got to thinking about starting to post our favourite images and the prompts we used to make them each week moving forward. We’ve learned from other people, and now we want to share with those who might also want to learn more about how we made them.

One of our digital literacy and food entrepreneurship goals this year is to learn how to capture various aspects of food presentation, including classic, gourmet, and themed settings, and how AI tools can be used to enhance food marketing materials. This involves learning to specify ingredients, arrangements, and backgrounds. This is a great way to explore digital literacy and creativity. What kind of food product would you design?

Here’s the prompt we used: “Capture a mouth-watering close-up of a classic cheeseburger with a perfectly grilled beef patty, melted cheddar cheese, crisp lettuce, juicy tomato slices, and a dollop of creamy mayonnaise. The burger should be served on a toasted sesame seed bun. Highlight the texture and layers of the burger, focusing on the melted cheese and fresh ingredients. Include a side of golden, crispy fries and a refreshing soda in the background to complete the classic diner experience.”

Discover the art of creating compelling food imagery with DALL-E 3. Our journey into crafting precise prompts has transformed the way we visualize and present food, from mouth-watering cheeseburgers to delectable chicken burgers. By mastering the nuances of prompt design, we’re able to generate stunning, lifelike images that capture every detail and flavor, enhancing our marketing strategy and bringing culinary creations to life with AI precision. Image: Tony Eetak, Art Borups Corners Youth, Arts and Media.
Discover the art of creating compelling food imagery with DALL-E 3. Our journey into crafting precise prompts has transformed the way we visualize and present food, from mouth-watering cheeseburgers to delectable chicken burgers. By mastering the nuances of prompt design, we’re able to generate stunning, lifelike images that capture every detail and flavor, enhancing our marketing strategy and bringing culinary creations to life with AI precision. Image: Tony Eetak, Art Borups Corners Youth, Arts and Media.
Our Gourmet Chicken Burger, enhanced by DALL-E 3, showcases a symphony of flavors and textures. From the succulent patty to the gourmet toppings, it’s a feast for the eyes! Photo: Tony Eetak, Art Borups Corners Youth, Arts and Media.
Our Gourmet Chicken Burger, enhanced by DALL-E 3, showcases a symphony of flavors and textures. From the succulent patty to the gourmet toppings, it’s a feast for the eyes! Photo: Tony Eetak, Art Borups Corners Youth, Arts and Media.

Don’t like cheeseburgers? Try generating chicken burgers instead!

Here’s the prompt we used: “Create a close-up, mouth-watering photograph of a chicken burger featuring a perfectly grilled chicken patty topped with melted cheddar cheese, crisp lettuce, and a slice of ripe tomato. The burger should be served on a toasted brioche bun with a light spread of mayonnaise and a hint of tangy pickles. Place the burger on a rustic wooden plate with a side of golden, crispy potato wedges and a small bowl of dipping sauce. Use natural, warm lighting to enhance the texture and colors of the burger, highlighting the juicy chicken and fresh ingredients. Include a subtle background of a casual dining setup or a picnic scene to add context and appeal. add some film grain.”

About our summer programming

Youth, Arts and Media Team summer activities are supported with funding and support from a number of partners and collaborators, including: Global Dignity Canada, Innovation, Science and Economic Development Canada, the Minneapolis College of Art and Design, the University of Minnesota Duluth, Manitoba Agriculture and the Sustainable Canadian Agricultural Partnership. We also acknowledge support from the OpenAI Researcher Access Program, Agri-Food and Agriculture Canada and the Government of Canada’s Youth Employment Skills Program. Thank you for believing in us and supporting the Youth, Arts and Media Team.

About the Author

Tony Eetak

Tony Eetak

Administrator

Tony Eetak is an emerging artist, musician and culture connector from Arviat, Nunavut, now exploring the arts in Winnipeg, Manitoba. A founding member of the Art Borups Corners, Tony has a demonstrated passion for photography, music, composition, and visual arts. With over five years of experience as a dedicated volunteer, collaborator and co-funder of several arts projects, Tony has been involved in various participatory arts events through organizations like the Arviat Film Society, Global Dignity Canada, Inclusion in Northern Research, and Our People, Our Climate. His contributions earned him recognition as a National Role Model by Global Dignity Canada in 2023. His work has been supported by the Canada Council for the Arts, Manitoba Arts Council and the OpenAI Researcher Access Program.

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MANITOBA ARTS PROGRAMS

This platform, our Winnipeg, Manitoba hub and programs have been made possible with support from the Manitoba Arts Council Indigenous 360 Program. We gratefully acknowledge their funding and support in making the work we do possible.

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ACKNOWLEDGEMENTS

The Arts Incubator was seeded and piloted with strategic arts innovation funding from the Canada Council for the Arts Digital Greenhouse. We thank them for their investment, supporting northern arts capacity building and bringing the arts to life.

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This platform, our Northwestern Ontario hub and programs have been made possible with support from the Ontario Arts Council Multi and Inter-Arts Projects Program. We gratefully acknowledge their funding and support in making the work we do possible.

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