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The Arts Incubator

Winnipeg, Manitoba

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Wild Blueberry Watch

The Arts Incubator - Winnipeg July 4, 2025
Northwestern Ontario blueberries, just starting to turn. Soon they'll be perfectly ripe for picking!

Northwestern Ontario blueberries, just starting to turn. Soon they'll be perfectly ripe for picking!

The Promise of Blue: Northwestern Ontario’s Berry Season

Look at these little guys! You can just see them, nestled among the green leaves in Northwestern Ontario, starting to plump up and turn that beautiful dusty rose colour before they settle into their deep blue. This sight always brings a smile, because it means blueberry season is on its way.

For us, this year, it’s particularly exciting because following their growth is the subject of our art and storytelling projects this summer. We’ve been documenting local and regional plants like these, digging into the stories behind them, and learning about how people traditionally and currently use them. It won’t be long now before these go from firm and pale to sweet, juicy, and ready for picking. We pick hundreds of pounds every summer!

Blueberries are truly North American natives, and they absolutely thrive in places like Northwestern Ontario. It’s pretty amazing how they grow on these relatively small bushes, creating carpets of dark berries once they’re ripe. And fun fact: they’re not just delicious; these little powerhouses are famous for being packed with antioxidants – basically, tiny health bombs! Their flavour is that perfect balance of sweet and slightly tart, making them incredibly versatile.

We just love seeing them go from these unripe beauties to the deep blue gems that will fill our pails. Whether they end up in a pie, a batch of muffins, a smoothie, or just eaten by the handful right from the bush, there’s nothing quite like the taste of a fresh, wild Ontario blueberry. This project has given us a wonderful new way to connect with the land and the stories it holds.

The wait is almost over!

About the Author

The Arts Incubator - Winnipeg

The Arts Incubator - Winnipeg

Administrator

The Arts Incubator - Winnipeg is a participatory arts collective and living lab, based in Winnipeg, Manitoba and Northwestern Ontario. It's a space where innovation and creativity thrive. It's latest iteration was launched in 2021 with funding and support from the Canada Council for the Arts Digital Greenhouse. Today, working with students and faculty from the Minneapolis College of Art and Design, we fuse traditional and participatory media arts with artificial intelligence, music, storytelling and community-driven, land-based artist residencies to cultivate new voices and bold ideas. Whether through collaborative projects or immersive experiences, our small but vibrant community supports creators to explore, experiment, and connect. Join us at the intersection of artistry, technology, culture and community—where every moment is a new opportunity to create.

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Tags: Manitoba arts Northern Arts Projects Northern berries Northwestern Ontario Arts SDG 15 SDG 2 SDG 3 SDG 4 SDG 8

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MANITOBA ARTS PROGRAMS

This platform, our Winnipeg, Manitoba hub and programs have been made possible with support from the Manitoba Arts Council Indigenous 360 Program. We gratefully acknowledge their funding and support in making the work we do possible.

Manitoba Arts Council Indigenous 360 Program

ACKNOWLEDGEMENTS

The Arts Incubator was seeded and piloted with strategic arts innovation funding from the Canada Council for the Arts Digital Greenhouse. We thank them for their investment, supporting northern arts capacity building and bringing the arts to life.

Canada Council for the Arts Digital Greenhouse Logo

NORTHWESTERN ONTARIO ARTS PROGRAMS

This platform, our Northwestern Ontario hub and programs have been made possible with support from the Ontario Arts Council Multi and Inter-Arts Projects Program. We gratefully acknowledge their funding and support in making the work we do possible.

Ontario Arts Council Multi and Inter-Arts Projects Program
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