More than just old ads, these ghost signs across Winnipeg's historic buildings tell unique stories of a vibrant commercial heritage.
Each one a unique window into the city’s rich commercial history.
All over Winnipeg’s historic Exchange District, if you look closely, you’ll spot these incredible faded advertisements painted right onto the old brick buildings – what we call “ghost signs.” They’re like little time capsules, giving you a fascinating peek into the city’s commercial past. You can make out old lettering and graphics, slowly wearing away, but still hinting at businesses and products that disappeared decades ago, from clothing companies to hardware stores. Each one quietly tells a story of the bustling activity that used to define this amazing part of Winnipeg.
These “ghost signs” are more than just old ads; they’re truly woven into the architecture and history of the district. They take us back to a time when advertising was real craftsmanship, painstakingly painted directly onto the brick, enduring for decades as urban layers. When you’re strolling through the Exchange District, these almost spectral images give the place such a unique feel, making you wonder about the lives and businesses that once hummed within these very walls.
Looking at these weathered murals, it’s easy to almost hear the clatter of old streetcars and horse-drawn carriages, imagining the city when these signs were fresh and bright. They’re poignant reminders of how Winnipeg has continually evolved, keeping a visible layer of its history right out in the open, just waiting for anyone who takes a moment to look up and appreciate their enduring charm.
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