Exploring Mass Culture: Powering the Arts Through Research
This week, we’re spotlighting Mass Culture, a national arts service organization that harnesses the power of research to support a more strategic, focused, and adaptive arts sector in Canada.
Mass Culture works collaboratively with cultural workers, academics, and communities to mobilize and disseminate arts and culture research. Their initiatives—like the MC Minds series and The Arts Impact Partnership—help translate complex research into accessible insights that can inform real-world practice. With a strong emphasis on equity, reconciliation, and relationship-building, they are also helping redefine how we measure and understand the impact of the arts.
Through programs like Evaluative Thinking, they support continuous learning in the sector, encouraging reflection and adaptation over time. Their community-based approach centers on shared leadership, mutual respect, and deep partnerships—with support from arts councils and foundations across the country.
Mass Culture is building capacity, fostering collaboration, and helping ensure that arts research is not only created—but used—to benefit communities everywhere.
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