{"id":1766267186782,"date":"2026-01-03T20:05:54","date_gmt":"2026-01-03T20:05:54","guid":{"rendered":"https:\/\/artsincubator.ca\/borupscorners\/?p=1766267186782"},"modified":"2026-01-03T20:17:53","modified_gmt":"2026-01-03T20:17:53","slug":"making-stories-everywhere","status":"publish","type":"post","link":"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/","title":{"rendered":"Making Stories Everywhere"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">How Adding Surfaces and Entry Points Boosts Visibility and Engagement<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What We Mean by \u201cSurfaces\u201d<\/h3>\n\n\n\n<p>When we talk about creating more <strong>\u201csurfaces\u201d<\/strong> for content, we mean giving stories more <strong>places to exist, be seen, and be discovered<\/strong>. Each surface is an entry point \u2014 a page, a post, a fragment, a snippet \u2014 anything that lets someone stumble on your work. Think of it like turning one single window into a whole wall of windows, each showing a slightly different view of the same world.<\/p>\n\n\n\n<p>With our arts programming, we\u2019ve been applying this idea to our <strong><a href=\"\/tales\" target=\"_blank\" rel=\"noreferrer noopener\">Unfinished Tales and Short Stories<\/a><\/strong> and <strong><a href=\"\/winter\" target=\"_blank\" rel=\"noreferrer noopener\">Winter City Stories<\/a><\/strong> projects. Instead of letting a story sit quietly on a single page, we create multiple surfaces: small fragments, mid-scenes, unfinished endings, process notes, and author reflections. Each of these is a chance for someone to notice the story, read a piece of it, and follow the thread back to the larger work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Increasing Surfaces Works<\/h3>\n\n\n\n<p>It works because it multiplies <strong>opportunities for discovery<\/strong>. Not everyone has time to read an entire story, but someone scrolling social media or searching online might pause for a single intriguing line or an unfinished moment. That tiny slice \u2014 that fragment \u2014 acts as a hook, a micro-entry into the narrative.<\/p>\n\n\n\n<p>Each surface also has <strong>search potential<\/strong>. Every snippet, fragment, or note becomes an indexed page that search engines can find. That means one story can now exist in multiple ways across the internet, increasing the chance of being discovered organically. And because each surface links back to the main story, readers can dive deeper if they want, giving you more engagement without creating a ton of extra writing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/short-stories-web-traffic-artsincubator-ca.png\" alt=\"\" class=\"wp-image-1766267186783\" style=\"width:650px\" srcset=\"https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/short-stories-web-traffic-artsincubator-ca.png 1000w, https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/short-stories-web-traffic-artsincubator-ca-300x150.png 300w, https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/short-stories-web-traffic-artsincubator-ca-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How We\u2019ve Seen It Work in Practice<\/h3>\n\n\n\n<p>Since we started adding extra surfaces to our Unfinished Tales and Short Stories, the difference has been clear. Readers are engaging with fragments, sharing quotes from unfinished moments, and following links back to full stories more often. Social posts that feature a small slice of a story get attention, conversations, and clicks that the main story alone rarely attracts.<\/p>\n\n\n\n<p>This isn\u2019t about tricking people into reading more; it\u2019s about <strong>making content accessible in different ways<\/strong>. A story can now reach someone who only has 30 seconds, someone who loves quotes, someone who is searching for Winnipeg winter stories, or someone who stumbles on a process note and gets curious. Every surface broadens the net, giving more readers a chance to find your work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for Creating Effective Surfaces<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Break stories into meaningful fragments or scenes that work alone but hint at a larger narrative.<\/li>\n\n\n\n<li>Use process posts or author notes to add context and create a surface that feels intentional.<\/li>\n\n\n\n<li>Link back to the main story \u2014 surfaces are entry points, not dead ends.<\/li>\n\n\n\n<li>Experiment with different formats: a line, a moment, a micro-scene, a question that the story raises.<\/li>\n\n\n\n<li>Track engagement to see which surfaces resonate \u2014 sometimes the tiniest fragment gets the most attention.<\/li>\n<\/ul>\n\n\n\n<p>Increasing surfaces isn\u2019t complicated, but it is powerful. A single story suddenly becomes <strong>many ways to connect<\/strong>, giving readers multiple entry points and multiplying the impact of your work without multiplying your effort.<\/p>\n\n\n\n<p>For us, this approach has helped our stories reach wider audiences while staying true to the spirit of experimentation and incompleteness that defines our work. More surfaces mean more readers, more discovery, and more conversations about stories that might otherwise have gone unnoticed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating multiple surfaces for stories lets readers discover fragments, snippets, and unfinished moments that lead deeper into narratives.<\/p>\n","protected":false},"author":5,"featured_media":1766267186784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1766267186782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-borups-corners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making Stories Everywhere - Art Borups Corners<\/title>\n<meta name=\"description\" content=\"Adding multiple surfaces for stories \u2014 fragments, scenes, or notes \u2014 increases discovery, engagement, and reader connection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Adding Surfaces and Entry Points Boosts Visibility and Engagement\" \/>\n<meta property=\"og:description\" content=\"Adding multiple surfaces for stories \u2014 fragments, scenes, or notes \u2014 increases discovery, engagement, and reader connection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"Art Borups Corners\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-03T20:05:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-03T20:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/surfaces-and-search-engines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Bell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Adding Surfaces and Entry Points Boosts Visibility and Engagement\" \/>\n<meta name=\"twitter:description\" content=\"Adding multiple surfaces for stories \u2014 fragments, scenes, or notes \u2014 increases discovery, engagement, and reader connection.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/surfaces-and-search-engines.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Bell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\"},\"author\":{\"name\":\"Jamie Bell\",\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/#\/schema\/person\/1f493c6ac6cb45ffb745afeb5f630c87\"},\"headline\":\"Making Stories Everywhere\",\"datePublished\":\"2026-01-03T20:05:54+00:00\",\"dateModified\":\"2026-01-03T20:17:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\"},\"wordCount\":571,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/#organization\"},\"image\":{\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artsincubator.ca\/borupscorners\/wp-content\/uploads\/2026\/01\/surfaces-and-search-engines.jpg\",\"articleSection\":[\"Borups Corners\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\",\"url\":\"https:\/\/artsincubator.ca\/borupscorners\/making-stories-everywhere\/\",\"name\":\"Making Stories Everywhere - 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